Human emotions are known to play an important role in the users’ engagement, namely by activating their attention, perception and memory skills, which in turn will help to understand the story – and hopefully perceive, or rather “feel” it as an entertaining experience. Despite the more and more realistic and immersive use of 3D computer graphics, multi-channel sound and sophisticated input devi...

M-advertising is emerging as a new channel of marketing communication The present research study revealed that if advertising messages are sent to the mobile phones of the m-users after getting their permission their attitude would turn positive towards the mobileadvertising. M-users would like to receive the advertising message on their personal devices like mobiles phones if those messages ar...

The task of sound placement on video timelines is usually a time-consuming process that requires the sound designer or foley artist to carefully calibrate the position and length of each sound sample. For novice and home video producers, friendlier and more entertaining input methods are needed. We demonstrate a novel approach that harnesses the motion-sensing capabilities of readily available ...

Museums often lack the possibility to present archaeological or cultural heritage sites in a realistic and interesting way. Thus are proposing a new way to show augmented reality applications of cultural heritage sites at remote places like museums. In the exhibition space large wall-filling photographs of the real site are superimposed with interactive contextual annotations like 3D reconstruc...

Previous research provides evidence that the ‘entertaining shopping experience’ is influenced by dependent variables of retailer factors and customer factors. Yet few studies have investigated the moderating effect of transportation mode factors upon retailer factors and customer factors. This paper addresses these issues in context of the looming mobility concerns that accompany Australia’s fa...

I argue that entertaining a proposition is not an action. Such events do not have intentional explanations and cannot be evaluated as rational or not. In these respects they contrast with assertions and compare well with perceptual events. One can control what one thinks by doing something, most familiarly by reciting a sentence. But even then the event of entertaining the proposition is not an...

to minimize the risk of embolic events, several protection strategies have been introduced. we have evaluated the short-term outcome of patients who underwent carotid stenting with the routine use of cerebral protection devices. in our center, 36 successful carotid stenting procedures (of 38 attempted) were performed in 37 patients (23 men; age mean [sd] 667 years). cerebral protection involv...