The purpose of this study was to examine the effect brand image, utilitarian value, electronic word mouth, and service quality on purchase intention. Purposive sampling used in select Miniso Ambarukmo Plaza Yogyakarta customers as population interest. Data for all PlazaYogyakarta is collected through a survey. Use Likert scale from 1 (strongly disagree) 5 agree) collect feedback using Google Fo...

the aim of this study was to describe and determine the relationship between satisfaction and customer loyalty and word of mouth advertising in zanjan bodybuilding clubs. the population of this study included all customers of bodybuilding clubs in zanjan city who had at least one year of physical activities in these clubs. 280 customers were randomly selected from bodybuilding clubs and data of...

This research aims to analyze the relation between Customization, Electronic Word of Mouth (E-WOM), and Trendiness with millennial's consumer brand engagement Healthy Yummy Nutty in Jakarta. The data were collected from consumers Jakarta 16 years old until 38 old. is conducted on 200 result an analysis using SPSS Software multiple regression method. Based results existing research, it concluded...

news websites’ design quality plays an important role in retention time and increasing visitors’ motivation in order to maintain loyalty and e-wom. therefore, these websites are trying to achieve this competitive advantage through improving their websites’ design quality. the purpose of this research is to examine the effect of design quality of news websites on e-loyalty and e-wom. this articl...

The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior an...

This research explored and examined the link between electronic word-of-mouth, corporate social responsibility, loyalty of 282 customers using banking services in Vietnam (PLS-SEM) through Partial Least Squares Structural Equation Modeling. The data were gathered convenience sampling, with a sample who used interacted bank media. survey is intended to include 16 questions separated into two par...

Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel media sosial, elekctronic word of mouth, komunitas terhadap mahasiswa febi dalam menggunakan perbankan syariah. Metode yang digunakan menentukan sampel adalah accidental sampling. Sehingga terdapat 30 memenuhi kriteria penelitian ini. antara variable bebas dan terkait metode outer model inner model. Berdasarkan hasil kami dapatkan...

The major aim of this research is to examine the concept conviction in internet business, e-word mouth and usage social media what are relationships between them how these affect generation Y. After extensive review literature a particular context five constructs developed such as media, mouth, conviction, customer loyalty purchase intention. quantitative approach applied data collected from 38...

Amaç: Bu çalışmanın amacı, markaların yaşadığı olumsuz durumların elektronik ağızdan ağıza iletişimi (eWOM) nasıl etkilediğini belirlemektir.
 Yöntem: Çalışmada nitel araştırma tasarımlarından örnek olay yönteminden yararlanılarak, Pegasus havayollarının yaşamış olduğu uçak kazası neticesinde paylaştığı özür mesajına yapılan yorumlar analiz edilmiştir. Analizde kullanılacak için Türkiye’de...