this study takes a critical discourse analysis approach to investigate the linguistic representation of male and female social actors and construction of gender identities in the interchange third edition. the analytical models used are van leeuwen's (1996) framework and halliday's transitivity model (halliday & matthiessen, 2004). the findings of this study indicated a differential represe...

In argumentative political speech, the way an issue is framed may indicate the unstated assumptions of the argument and hence the ideological position of the speaker. Our goal is to use and extend our prior work on discourse parsing and the identification of argumentation schemes to identify specific instances of issue framing and, more generally, ideological positions as they are expressed in ...

This study tries to critically unravel the way Islam is represented in western discourse through establishing the relationship between language and ideology, the forms it takes and its potential effect. To that end, headlines from widely circulated print media of the west including the Independent, the New York Times, the Herald Tribune, and The Times from January 1, 2008 to December 30, 2012 w...

This article describes millennial Pancasila discourse. Discourse on is often combined with discourse The New Order, ideology politicization, partisan ideology, practical political objectives, and other discourses. animates citizenship life, state. has a discursive dynamic that suggests discussion, from power parties using it for propaganda to its alienation in social especially among the age. u...

One of the primary functions of a translator is to mediate not only between languages but also between cultures. As ideology is one of the crucial cultural constraints, it is essential to teach students that selection of translation strategy is always either implicitly or explicitly affected by the translator’s ideology. Thus, the main aim of this chapter is to illustrate the importance of intr...

This article takes semiotic as a practical approach toward the study of advertising. An attempt has been made in this research to investigate the ideology or hidden languages in two 'OMEGA' watch ads which selected from time magazine issued 2002. Advertisers believe that a very crucial way to a successful advertisement is the use of photographic style. It may play a major role in catching the a...

among factors that might manipulate translators’ mind while producing a text is the notion of ideology transmission through text or talk. adopting critical discourse analysis (cda) with particular emphasis on the framework of van dijk (1999), the present investigation is an attempt to shed light on the relationship between language and ideology involved in translation in general, and more speci...

Textbooks and Ideology have become key areas of study these days. This research focuses on the exploration ideology in Intermediate English textbook-2 devised by Sindh Textbook Board Jamshoro employed college education department throughout province Pakistan. is based a textual critical discourse analysis ideological content found Pakistani language textbooks. It crucial to note that syllabi ar...