نتایج جستجو برای: direct to consumer advertising dtca

تعداد نتایج: 10709553  

Journal: :Canadian Medical Association Journal 2008

The present study aimed to investigate the effects of electronic word of mouth (e-WOM) advertising on the sports customers' purchase intention with emphasis on the mediator role of consumer’s involvement. 270 sport customers voluntarily filled out the Bambauer-Sachse and Mangold electronic word of mouth advertising (2011), McQuarrie's consumer involvement (1992) and the Diallo (2012) and Park e...

Journal: :BMJ : British Medical Journal 2008
Michael R Law Sumit R Majumdar Stephen B Soumerai

OBJECTIVE To assess the impact of direct to consumer advertising of prescription drugs in the United States on Canadian prescribing rates for three heavily marketed drugs-etanercept, mometasone, and tegaserod. DESIGN Controlled quasi-experimental study using interrupted time series analysis. POPULATION Representative sample of 2700 Canadian pharmacies and prescription data from 50 US Medica...

2007
Thomas A. Durkin David A. Walker

The current credit crunch and volatility in the financial markets is primarily blamed on two circumstances: some consumers’ misuse of mortgage credit and some mortgage lenders’ making credit available to borrowers who could hardly satisfy their credit obligations. This is an ideal time to reexamine the long-run experience concerning consumer’s use of both mortgage credit and non mortgage consum...

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