P ricing is the language of business. Through pricing, companies tell customers which products have the greatest value or when costs have gone up. Through pricing, companies can “ask” customers to change their behavior. As with all languages, fluency matters in pricing. Organizations fluent in pricing can convince their customers to pay a little more or to buy a little more. Consequently, they ...

This study investigates the current status of competitive intelligence (CI) practices in Malaysia, and how managers acquire and use CI from various sources. Data are collected through mail questionnaire survey from 123 companies listed on Bursa Malaysia. More than half of the surveyed companies have a formal CI unit in their organisation. These units are mostly located within the marketing or m...

in this paper, factors that effect on ict adoption by smes in tehran (iran) are investigated. to do so, after reviewing the literature, we identified the factors affecting ict adoption by smes in tehran and, based on this review, we proposed our hypotheses. factors include internal factors, external factors and ict specifications that influence on it adoption by smes. all hypotheses are confi...

This paper defines strategic intelligence as a distinct organisational resource that differs from competitive intelligence (CI) and business intelligence (BI). A literature review unfolds a number of deficiencies in intelligence practice and systems. The findings, based on a case study, suggest that there is a lack of systematic scanning, analysing and support for strategic intelligence. An int...

Globalization has set new paradigms, especially in the business world. Breakthroughs in technology (telecommunications, logistics, the internet) and ideology (most notably economic and political trends in China and India) are creating exciting opportunities as well as crucial challenges. This paper analyses one of the core aspects of competitiveness: a firm’s ability to innovate in a globalized...

Creating and maintaining a competitive and long-term sustainable e-commerce channel obligates attention to business process "stickiness, ." The contention for new Internet customers and retention of existing ones has culminated in the reuse of stickiness, a recycled marketing expression, as the mechanism for assessing and boosting customer retention. This Such a "threshold" is primarily created...

Most profitable strategies are built on differentiation: offering customers something they value that competitors don't have. But most companies concentrate only on their products or services. In fact, a company can differentiate itself every point where it comes in contact with its customers--from the moment customers realize they need a product or service to the time when they dispose of it. ...

the health industry’s supply chain is full of uncertainty and unpredictability. thus, building an intelligent system to effectively capture the requirements of customers and help manage the supply chain is very important. despite artificial intelligence widespread acceptance as a decision-aid tool, ai has seen limited application in supply chain management. to fully exploit the potential benefi...

INTRODUCTION Competitive intelligence (CI) has become a very important source of information for business planning and other activities. CI is generally considered to be the set of legal and ethical methods used to gather information about competitor activities from public and private sources. CI provides information about the present and future behavior of competitors, suppliers, customers, te...