Supply chain management is a set of used methods for the efficient integration of suppliers, manufacturers, warehouses, and sellers to response customer requirements to reduce system costs and to distribute products at the right place and right time. This study aims to identify and rank the supply chain damages using the analytic network process as a practical case in a fast moving consumer goo...

Due to the effective role of Markov models in customer relationship management (CRM), there is a lack of comprehensive literature review which contains all related literatures. In this paper the focus is on academic databases to find all the articles that had been published in 2011 and earlier. One hundred articles were identified and reviewed to find direct relevance for applying Markov models...

This research is aimed at mining Arabic tweets to measure customer satisfaction toward Telecom companies in Saudi Arabia, and to predict the ratio of customer churn. This report starts with a review of previous research in using Twitter to measure user satisfaction and subjectivity analysis for Arabic. Then, it provides our approach and future plan.

INtrODUctION Customer relationships are increasingly central to business success (Kotler, 1997; Reichheld & Sasser, 1990). Acquiring new customers is five to seven times costlier than retaining existing customers (Kotler, 1997). Simply by reducing customer defec-tions by 5%, a company can improve profits by 25% to 85% (Reichheld & Sasser, 1990). Relationship marketing—getting to know customers ...

Identifying customer needs is important to marketing strategy, product development, and marketing research. User-generated content (UGC) provides an opportunity to better identify customer needs for managerial impact. However, established methods are neither efficient nor effective for large UGC corpora because much content is non-informative and repetitive. We propose a machine-learning approa...

Abstract The importance of customer-oriented marketing has increased for companies in recent decades. With the advent one-customer strategies, especially e-commerce, traditional mass this area is becoming increasingly obsolete as customer-specific targeting becomes realizable. Such a strategy makes it essential to develop an underlying understanding interests and motivations individual customer...

The research was conducted with the aim of analyzing level influence online customer review and rating variables on purchasing decisions for fashion products at Shopee using a population all students Faculty Economics, Tidar University by taking sample 96 respondents certain criteria. This is quantitative that uses regression analysis help SPSS to solve problems. data used primary collection te...

Product reviews possess critical information regarding customers’ concerns and their experience with the product. Such information is considered essential to firms’ business intelligence which can be utilized for the purpose of conceptual design, personalization, product recommendation, better customer understanding, and finally attract more loyal customers. Previous studies of deriving useful ...