Knowing and analyzing customer engagement, bonding satisfaction on retention at the KMU eye clinic. This research was conducted using a quantitative method approach. The population in this study Mata Utama Clinic Customers as many 350 people, number obtained from five indicators multiplied by five. sample were 93 respondents. By Multiple Linear Regression Analysis. results showed that Customer ...

This study aims to analyze the factors that influence consumer retention on e-commerce website Hijup. uses quality, brand image, and Islamic physical attributes as will shape customer satisfaction which in turn affect retention. research is quantitative using two types of data, namely primary data secondary data. Primary obtained by distributing online questionnaires through social media, from ...

Customer churn may be a critical issue for banks. The extant literature on statistical and machine learning for customer churn focuses on the problem of correctly predicting that a customer is about to switch bank, while very rarely considers the problem of generating personalized actions to improve the customer retention rate. However, these decisions are at least as critical as the correct id...

Customer segmentation is a prerequisite to all three phases of customer relationship management which consists of customer acquisition, customer retention and customer development. Input variables which are used in clustering techniques determine which phase of customer relationship management it is dealing with. As a result this paper aims at a review on the input variables used in customer se...

Organizations have increasingly recognized the importance of managing customer relationships, and Knowledge Management (KM) from the perspective of a process approaches assure positive impact on customer retention. Many organizations are turning to Customer Relationship Management (CRM) to better serve customers and facilitate closer relationships. This paper investigates how Knowledge Process ...

In the 21 st century, the new economy is becoming increasingly customer centric. Customer retention is considered one of the main relationship marketing concepts concerned with developing and maintaining a long-term customer-firm relationship. The importance of customer retention has increased since a majority of firms started to suffer a noticeable loss of customers, along with the complexity ...

Using the 419,194 customers of a mobile operator as the sample, this research investigates the effectiveness of the company’s retention strategies. It examines the effect of such strategies on extending customer life cycle. We find that the retention policies and the incremental average revenue per user (ARPU) in the retention period over the month prior are positively correlated. In addition, ...