Abstract The last decade in particular has seen prosperity global challenges. Traditional industry leaders have to compete with the challenges of new generation emerging markets. Although European market is competitively mature, makes it necessary defend domestic as well pursue growth opportunities Analyzing trends, a comparison US and Chinese innovation commercialization policies from customer...

Purpose This paper addresses the need for managerial and organizational approaches to knowledge integration with customers in collaborative product development projects. The purpose is to identify the roles of customers in terms of the customer's knowledge contribution and timing of customer collaboration in the product development process. Design/methodology/approach This study is based on a m...

The cost efficiency and diversity of digital channels facilitate marketers’ frequent and interactive communication with their customers. Digital channels like the Internet, email, mobile phones and digital television offer new prospects to cultivate customer relationships. However, there are a few models explaining how digital marketing communication (DMC) works from a relationship marketing pe...