Although, it is generally asserted that electronic commerce (EC) can overcome barriers of distance and lead to the dramatic expansion of markets relative to traditional brick and mortar companies, customer needs of geographical accessibility varies according to characteristics of product, service processes and other relevant factors. In this study, we developed six factors affecting customer ne...

In the context of a customer-driven product or service design process, a timely update of customer needs information may not only serve as a useful indicator to observe how things change over time, but it also provides the company a better ground to formulate strategies to meet the future needs of its customer. This paper proposes a systematic methodology to deal with customer needs’ dynamics, ...

Quality function deployment is a well-known customer-oriented design procedure for translating the voice of customers into a final production. This is a way that higher customer satisfaction is achieved while the other goals of company may also be met. This method, at the first stage, attempts to determine the best fulfillment levels of design requirements which are emanated by customer needs. ...

Understanding the needs or expectations customers aim to pursue is the priority of marketing communications. This study employed a theoretical approach to identify and respond to the needs that consumers seek to satisfy on fan pages. The customer needs were evaluated from functional, hedonic, social, and psychological perspectives. A two-step confirmatory factor analysis was applied. All four o...

Dementia is a disease that impacts millions of people worldwide. Amongst the complications of this disease are behaviors that affect not only the individual with dementia but also their caregivers. These behaviors can be challenging especially for formal caregivers and it is important that they are taught how to prevent them. Long-term care facilities are the perfect settings for this type of e...

consumers have different needs and desires in their relationship with service firms and not every consumer is willing to engage in close commercial relationship in the same manner. although customer relationship management (crm) is a top priority for marketers, scholars and managers do not appropriately understand these distinct relational preferences. this article introduces ‘customer attachme...

Customer Relationship Management is gaining importance as a business strategy. It seeks to select, cultivate and manage the most profitable customer relationships with a view to increasing long-term profitability, through understanding customers' needs. This requires organisations to understand the information requirements of CRM implementation. Most published work to date focuses on management...

Customer relationship management (CRM) is a business strategy to select and manage the most valuable customer relationships. CRM requires a customer-centric business philosophy and culture to support effective marketing, sales, and service processes. CRM applications can enable effective customer relationship management, provided that an enterprise has the right leadership, strategy, and cultur...

For reverse-engineering software architectures, architectural viewpoints need to be defined in a way where all customer needs are considered. This paper presents a systematic, scenario-based approach for identifying customer-specific viewpoints. The approach was successfully applied in the Cobus II project to identify 11 customer-specific viewpoints for describing the architecture of a COBOL sy...