The exponential growth in number of telecom providers and unceasing competition in the market has caused telecom operators to divert their focus more towards customer retention rather than customer acquisition. Hence it becomes extremely essential to identify the factors causing a customer to switch and take proactive actions in order to retain them. The paper aims to review existing literature...

With the rapid development of world economy and progress modern science technology, e-commerce has gradually spread to public. For online shopping platform, number stores increased rapidly, especially so in recent years. Mastering rules customers’ behavior will help stand out amidst such a fiercely competitive environment. Taking cosmetics industry as an example, this paper studies purchase pla...

A novel approach for customer segmentation based on neural network is proposed in this paper. Customer purchase behavior is considered in the neural network by clustering technique. Compared with existing research, more information is included in the segmentation process. The experimental results indicate that our method is effective in customer segmentation. Key-Words: Neural network, clusteri...

Why don’t consumers demonstrate the same behavior when confronted with identical advertisements? What is the reason for these different perceptions of the same stimuli? How can we shape the right perception in the target audiences? How will advertisers be able to create a common concept which will result in a common behavior? Being informed about customer reactions, especially when they are exp...

Content delivery is a growing enterprise in the Internet. Critical to the management of content delivery systems is understanding customer behavior, its impact on the consumption of system resources and how together, these affect revenue. We believe that price dictates overall customer behavior and that understanding the relationship between price and customer behavior is the key to effective s...

Günümüzde, müşteriler yalnızca satın alım aşamasındaki aktörler değil, sonrasında gerçekleştirdikleri farklılaşan davranışlarla işletme faaliyetlerinde aktif rol oynayan taraflardır. Müşteri vatandaşlık davranışı, bireylerin faaliyetlerini şekillendirmedeki gücünü ve bu bakımdan nasıl oynadıklarını gösteren bir davranış olarak öne çıkmaktadır. Bu çalışmada, üzerine kapsamlı literatür incelemesi...