This fMRI study investigated brain activation during creative idea generation using a novel approach allowing spontaneous self-paced generation and expression of ideas. Specifically, we addressed the fundamental question of what brain processes are relevant for the generation of genuinely new creative ideas, in contrast to the mere recollection of old ideas from memory. In general, creative ide...

U the determinants of creativity at the individual and organizational level has been the focus of a long history of research in various disciplines from the social sciences, but little attention has been devoted to studying creativity at the dyadic level. Why are some dyadic interactions more likely than others to trigger the generation of novel and useful ideas in organizations? As dyads condu...

There are two major types of problems: routine problems and creative problems. Extant research has established the validity of cognitive fit theory for routine problems. However, its validity for creative problems has been left unaddressed. To advance cognitive fit theory to a (more) general theory of problem solving, we extend its original formulation to creative problems. We illustrate our ex...

Creativity has been the subject of considerable research over the last 60 years. This keynote will argue that most requirements work is creative but not recognized as such. It will summarize recent applications of creativity theories and techniques to requirements work, then posit the general case that most requirements activities involve information search and idea discovery, and hence can be ...

The different ways that computers can be involved in creative work are examined. A classification based on four categories of human–computer interaction to promote creativity is proposed: computers may facilitate (a) the management of creative work, (b) communication between individuals collaborating on creative projects, (c) the use of creativity enhancement techniques, (d) the creative act th...

Behavioral research has revealed that some cognitive features may be similar between creative and psychotic/schizophrenic-like thoughts. In this study, we addressed the potential link between creativity and schizotypy at the level of the brain by investigating functional patterns of brain activity (using functional magnetic resonance imaging) during creative cognition in preselected groups with...

This paper discusses two important desiderata for developing creativity support tools, namely ideation and empowerment. We then use them to guide us in designing a new individual creativity support tool codenamed Creative-Pad. Creative-Pad is designed to assist individual advertising creative to develop creative ideas for advertisements. For ideation, Creative-Pad searches and filters informati...

The art of linguistic creativity lies not in finding new truths to express in language (if there are any), but in finding new and more resonant ways to express truths that are already known or implicitly accepted. Creative expression thus requires that we take adopt a new and revealing perspective on a familiar idea, one that may prompt an audience to conceptually re-represent this idea to draw...

Creativity is increasingly important in today’s fast changing world. The use of Group Support Systems has been shown to improve the quantity and quality of ideas produced by groups during idea generation. Similarly, creative techniques may be used to increase creativity. Therefore, the use of creative techniques together with a GSS may help groups think more creatively. Brainstorming is the mos...

An important aspect in generating creative ideas is the ability of transition from one concept to another concept whose manipulation in certain ways can yield novel viewpoints. Although, the analogical inference has the ability to generate new ideas through a process of carry-over or adaptation from the source onto the target, the certitude in the format of this process may prohibit the generat...