the current study aims to investigate the effective factors on brand equity with an enphasis on monetary and non-monetary promotion and corporate image among students of shahid beheshti university. evaluation of variables was conducted by means of questionnaire. after determining reliability and validity, the questionnaire was distributed among the samples  including 344 students of shahid behe...

Corporate social responsibility is the managerial obligation to take actions that protect and improve both the welfare of society as a whole and the interests of the organisation. Thus, the paper is an examination of the business advantages of corporate social responsibility practice. The paper is anchored on two theories; stakeholder’s theory, which states that organisations have constituent g...

There is a lack of consensus on how corporate governance and CSR relationships manifest across different institutional contexts especially within emerging economies, despite the wealth available studies two concepts. The purpose this study to examine relationship between social responsibility as well their effect performance manufacturing firms via image. quantitative approach was used collect ...

In recent years, politeness theory has increasingly focused on speakers’ own conceptualizations of polite behavior, viewing politeness concepts as a type of language ideology. This article examines the construction of Japanese politeness concepts in the business etiquette training provided for new employees in Japanese companies. Drawing on participant-observation of business etiquette seminars...

In this study we examine the driving forces of customer loyalty in the broadband market in Hong Kong. We developed and empirically tested a model to examine the antecedents of customer loyalty towards Internet service providers (ISPs) in Hong Kong. Structural equation modeling (SEM) was used to evaluate the proposed model. A total of 737 valid returns were obtained through a questionnaire surve...

As international relations develop into a network-like arena, new public diplomacy receives more attention, both in research and in practice. At the same time, with the increasing role of non-state actors in international relations, their significant roles and functions have come under substantial scientific analysis. While companies engage in business abroad,  unintended results may emerge, af...

The document considers the performance and effectiveness of Ukrainian companies on the Warsaw Stock Exchange. With this end in view, the document examines the following issues: raising capital for investment, eliminating barriers for the Polish investors, capitalizing product reputation on the market, increasing investor recognition of companies, enhancing the corporate image. The document also...

The objective of this study is to investigate the determinants of consumer corporate social responsibility image (CSR image). Specifically, we examined the interaction of valence and type of CSR initiatives on CSR images. A 2×3 between-subject experiment study confirms the interaction effect. The results indicate, for altruistic type of CSR, valence has a quadratic form of influence on CSR imag...