Privacy is an ancient concept, but its interpretation and application in the area of e-commerce are still new. It is increasingly widely accepted, however, that by giving precedence to consumer privacy bigger benefits can be reaped by all parties involved. There has been much investigation into the concept of privacy, legal frameworks for protecting this most impalpable of human values and, mor...

The widespread adoption of IoT devices has revolutionized technology but also raised security and privacy concerns. These challenges stem from interconnected nature, sensitive data generation, vulnerabilities in firmware, inadequate authentication, insufficient encryption protocols. Privacy concerns arise extensive collection processing capabilities, raising questions about user consent, owners...

Businesses (retailers) often wish to offer personalized advertisements (coupons) to individuals (consumers), but run the risk of strong reactions from consumers who want a customized shopping experience but feel their privacy has been violated. Existing models for privacy such as differential privacy or information theory try to quantify privacy risk but do not capture the subjective experience...

As Internet adoption continues to grow exponentially, so too have threats to privacy. While the Web empowers the consumers enormously, they are increasingly aware of the ways in which technology can be used to collect potentially sensitive information regarding them and the ability of vendors to use this information without their expressed permission. On one hand, marketers face intense competi...

The number of electronic commerce (e-commerce) transactions has grown extraordinarily with widespread Internet usage. The right to privacy is particularly important in e-commerce. Recently, the privacy protection for consumer transactions has become more and more important in e-commerce. This paper aims to develop the study on the legislation of e-commerce consumer rights protection. It is a co...

Privacy is an ability to understand, choose, and regulate what personal data one shares, with whom, for how long and under what context. Data owners must not lose the rights of ownership, once the data is shared. Privacy decisions have many components that include identity, access granularity, time and context. We propose an ontology based model for data privacy configuration in terms of produc...

a r t i c l e i n f o Consumer empowerment is a psychological construct related to the individual's perception of the extent to which he/she can control the distribution and use of his/her personally identifying information. It has been argued to have an impact on consumers' privacy concerns and trust in e-commerce. However, very little is known about the difference in male and female perceptio...

Consumer disposition to the information quality of the website, trust, privacy concerns, reputation, security concerns, and the company’s reputation have strong effects on Internet consumers’ trust in the website. Major two critical problems for both e-commerce consumers and sites are privacy and security. Privacy is the control over one’s personal data whereas; security is the attempted access...

This paper analyzes the rationale for regulation of privacy in two new models of why firms collect consumer information. Prior work has focused on the use of consumer information for price discrimination. In this paper, I consider two different rationales. In the product improvement model, I assume that collecting consumer information allows firms to improve their product. In the supplemental g...