نتایج جستجو برای: consumer involvement
تعداد نتایج: 217596 فیلتر نتایج به سال:
BACKGROUND Australia's commitment to consumer and community participation in health and medical research has grown over the past decade. Participatory research models of engagement are the most empowering for consumers. METHODS As part of a project to develop a diagnostic instrument for fetal alcohol spectrum disorders (FASD) in Australia (FASD Project), the Australian FASD Collaboration (Col...
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation Abstract In the last three decades an influential research stream has emerged, which highlights the dynamics of focal consumer/brand relationships. Specifically, more recently the ‘consumer brand engagement’ (CBE) concept has been postulated to more comprehensively reflect the nature of consumers’ parti...
This article investigates the consumer–voice assistant (VA) interaction in context of food and beverage purchase choices role that psychological power plays consumer decision-making process. A series experimental studies demonstrate both involvement condition meditate consumers' willingness to purchase. As a result, we find consumers are more likely low than high-involvement products through VA...
This paper is the second of the series of studies entitled ‘‘Innovativeness and Involvement as Determinants of Website Loyalty’’, which was designed to test Foxall’s [(1995). Cognitive styles of consumer initiators. Technovation 15(5), 269–288] style/involvement model in the context of Internet buyer behaviours. In this paper, a consumer Website loyalty model was proposed to describe how consum...
BACKGROUND The importance of consumer involvement in health care is widely recognised. Consumers can be involved in developing healthcare policy and research, clinical practice guidelines and patient information material, through consultations to elicit their views or through collaborative processes. Consultations can be single events, or repeated events, large or small scale. They can involve ...
Although involvement of the consumer is increasingly being advocated in health related research, it is not welcome universally. Furthermore, the underlying rationale is rarely made explicit. Policy makers, health care professionals, and researchers need to be clear about the benefits and ways of including lay perspectives and the criteria for evaluating these. Examples of lay involvement in set...
the aim of this research is to investigated the effect of food product health claims in consumers evaluation and new products development. this research attempts to develop quality standards in health food industry done for new product of soya enriched bread. the relationship between factors influencing the evaluation of health claims and new product performance will be investigated. in this c...
This paper develops a theoretical model of optimal effort in consumer choice. The model extends previous consumer choice models in that the consumer not only chooses a product, but also decides how much effort to apply to a given choice problem. The model yields a unique optimal level of effort, which depends on the consumer’s cost of effort, the expected utility gain of a correct choice, and t...
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