Vol. XLVI (February 2009), 14–24 14 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Scott A. Huettel is Associate Professor of Psychology and Neuroscience, Center for Cognitive Neuroscience (e-mail: scott.huettel@duke. edu), and John W. Payne is Joseph J. Ruvane Jr. Professor of Management and Marketing, Fuqua School of Business (e-mail: [email protected]),...

Consumption of alcohol mixed with caffeinated energy drinks is becoming popular, and the number of pre-mixed caffeinated alcohol products on the worldwide market is increasing. There is public health concern and even occasional legal restriction relating to these drinks, due to associations with increased intoxication and harms. The precise nature and degree of the pharmacological relationship ...

Constraint-based recommender applications provide valuable support in item selection processes related to complex products and services. This type of recommender operates on a knowledge base that contains a deep model of the product assortment as well as constraints representing the company’s marketing and sales rules. Due to changes in the product assortment as well as in marketing and sales r...

This research, conducted for Frito Lay-North America, Inc, demonstrates how new product designs, package designs, concepts, and prototypes can be created based on the social, emotional, cognitive, and sensory information gathered through a combined methodology based on activity theory, Kansei Engineering and the ZMET process. The study examines how activity theory can be used to observe situati...

Background:Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a non-profit manner. The main purpose of this study is to examine the effectiveness of social marketing on changing the physical activity of the elderly. Second, this study seeks to determine the extent to which Andreasonchr('39')...

1383 der too close. With strong empirical research, it should be possible to identify which marketing strategies place people at risk or undermine their health, as well as to quantify the magnitude of risk. This kind of knowledge should be applied in informing regulations that could govern the design and placement of foods in retail outlets to protect consumers. We need to test new approaches t...

The numbers of marketing claims and food, beverage, and drug products claiming to increase mental energy have risen rapidly, thus increasing the need for scientific specificity in marketing and food label claims. Mental energy is a three-dimensional construct consisting of mood (transient feelings about the presence of fatigue or energy), motivation (determination and enthusiasm), and cognition...