Fandom economy is becoming an increasingly hot topic in current society. Therefore, researching on such a newly-emerging phenomenon worthy of being done. Through the analysis “celebrity effect”, also called “idol culture” this dissertation, fans behaviours and business model entertainment company by theories from marketing area, it could help to find out supply chain industry understand fundame...

0747-5632/$ see front matter 2012 Elsevier Ltd. A http://dx.doi.org/10.1016/j.chb.2012.08.005 ⇑ Corresponding author. Tel.: +886 2 2737 6764; fa E-mail address: [email protected] (P.-S. Wei). The goal of this study is to compare the influence of celebrity endorsements to online customer reviews on female shopping behavior. Based on AIDMA and AISAS models, we design an experiment to investigate...

This study sought to investigate the convergent validity of a new measure of body dissatisfaction, namely the Photographic Figure Rating Scale (PFRS), in relation to media influence, celebrity worship, the Big Five personality factors, and respondent weight status. A total of 401 female undergraduates completed a battery of scales consisting of the PFRS, the third revision of the Sociocultural ...

A new website has just been launched with the URL of www.celebritygenetics.com (“Celebrity Genetics”). Designed to appeal to the public’s seemingly insatiable appetite for information about celebrities, Celebrity Genetics sells genetic information about hundreds of entertainers, politicians, athletes, and other public figures. For a fee ranging from twenty dollars to several hundred dollars, in...

In times of crises and subsiding government support, choosing the most effective advertising message appeal in motivating donation behavior is fundamental to charity success. This study investigates relative effectiveness popular culture celebrities (PCC) religious (RC) as two appeals intentions intended for a ‘child suffering’ campaign among Kuwaiti donors. The were presented alternated order ...

Purpose – Sport celebrities often endorse their team, their sport, and non-sports-related products. Increased idolizing of sport celebrities by adolescents is one artifact of this promotional practice. Although seemingly innocuous, adolescents who idolize sport celebrities may, as adults, come to worship such celebrities; this unhealthy obsession may afflict 10 percent or more of adults. If ado...

Offering support for global charities has become practically part of the contemporary celebrity job description and a hallmark of the established star. Locating the expansion of this phenomenon within the post-Fordist cultural turn, this paper explores how public displays of support for ‘‘the afflicted’’ can be a way for celebrities to appear to raise their profile above the zone of the crudely...

PURPOSE The purpose of the current study was to explore among young adults whether celebrity worship predicted the incidence of elective cosmetic surgery within the period of 8 months after controlling for several known predictors of elective cosmetic surgery. METHODS A total of 137 young adults completed questionnaire measures of attitudes toward a celebrity whose body image they admired, pr...

With the rapid development of Web 2.0, microblogging such as twitter is increasingly becoming an important source of up-to-date topics about what is happening in the world. Specially, it becomes one of the main ways for users to understand some celebrities. However, the huge volume of information makes troubles for people to get what they really want. How to filter out needless information thro...