BACKGROUND Mass media campaigns for stroke awareness encourage the public to recognise stroke symptoms and respond to stroke in a timely manner. However, there is little evidence to suggest that media messages can influence behaviour after stroke onset. The F.A.S.T. (Face Arm Speech Time) test is a common stroke recognition tool used in public education campaigns. OBJECTIVE To assess the impa...

INTRODUCTION Effective communication is critical to successful large-scale change. Yet, in our experience, communications strategies are not formally incorporated into quality improvement (QI) frameworks. The 1000 Lives Campaign ('Campaign') was a large-scale national QI collaborative that aimed to save an additional 1000 lives and prevent 50 000 episodes of harm in Welsh health care over a 2-y...

INTRODUCTION India was the last country in the world to implement a two-dose strategy for measles-containing vaccine (MCV) in 2010. As part of measles second-dose introduction, phased measles vaccination campaigns were conducted during 2010-2013, targeting 131 million children 9 months to <10 years of age. We performed a post-campaign coverage survey to estimate measles vaccination coverage in ...

BACKGROUND Social media public health campaigns have the advantage of tailored messaging at low cost and large reach, but little is known about what would determine their feasibility as tools for inducing attitude and behavior change. OBJECTIVE The aim of this study was to test the feasibility of designing, implementing, and evaluating a social media-enabled intervention for skin cancer preve...

This study evaluated the efficacy of Above the Influence (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall intercepts from geographically dispersed regions of the cou...

There is a growing need to comprehensively understand how messages and online conversations construct and convey meanings especially when they are likely to be distributed across multiple social media platforms. This paper introduces a framework to address this need, the Social Semiotic Multimodal (SSMM) framework based on multimodal extensions to Systemic Functional Linguistics, a semiotic the...

Background: A key objective of government and social marketers is to remove the institutionalized stigma mental illness, increasing health service uptake. While research has evaluated past campaigns based on changes in attitudes beliefs, very little examined communication messages used marketing campaigns. Focus Article: This impact evaluation identifies cultural-moral norms incorporated into N...

PURPOSE To measure the reach of the "100% Jeune" social marketing campaign and to assess its impact on condom use and on the predictors of condom use. The campaign aims to improve condom use through intensive youth-oriented mass media and interpersonal communications and widespread distribution of subsidized condoms. METHODS We analyzed data from the 2000 and 2002 waves of a reproductive heal...