نتایج جستجو برای: branding
تعداد نتایج: 4521 فیلتر نتایج به سال:
2014
Mojtaba Poor Rezaei
This paper examines one aspect of online brand communities that of brand loyalty. In particular, it explores how the online strategies of Small and Medium Sized Enterprise’s (SME) could be operationalised. The paper aims to address the need for further empirical research into consumer behaviour in online brand communities, as suggested by De Valck et al. (2009), Brodie et al. (2013) and Wirtz e...
Journal:
:Mechanisms of Development
2009
N. Sanchez - Soriano
J. Alves - Silva
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