Given the increased interest and empirical research in corporate social responsibility (CSR) and irresponsibility (CSI), the interest of this paper is given to the impacts of corporate operational performance (COP) and corporate social performance (CSP) on consumer brand advocacy and brand trust. In this consumerbrand continuum, customers evaluate brand trustworthiness by two scopes: (1) the pr...

Andreas Herrmann ([email protected]) is Professor and Director at the Institute for Media and Communications Management of the University St Gallen. At the MCM, he focuses on the design of media and product management. He has published widely about branding, pricing and marketing research. Eric J. Johnson ([email protected]) is Norman Eig Professor of Business at Columbia Business Schoo...

Berbagai merek dompet digital telah mendukung transisi dari pembayaran konvensional ke digital, tetapi keragaman tersebut menjadi penghalang bagi pelanggan untuk setia terhadap tertentu. Penelitian ini bertujuan menguji peran kompetensi merek, kepercayaan pengalaman dan E-WOM loyalitas di Jakarta. Pengumpulan data dilakukan dengan menggunakan kuesioner secara online melalui Google Form. Melalui...

Luaran yang ingin dicapai pada kajian ini menghasilkan Literature Review dari faktor-faktor penting menimbulkan Brand Equity. Telah banyak penelitian sebelumnya menemukan mempengaruhi Namun, faktor- faktor menjadi pertimbangan utama terbentuknya Equity berdasarkan telaah penelitian-penelitian relevan adalah Trust, Image, Perceived Quality, & Loyalty. Kajian memberikan kontribusi faktual dan...

This study aims to look at the effect of brand experience and engagement mediated on loyalty by trust in buttonscarves consumers city Padang. The population is all products sample criteria are respondents who have purchased last 6 months domiciled number samples was 130 respondents. hypothesis test uses statistical analysis with one tailed. results show that has an trust, through as mediation. ...