This paper explores whether consumers’ perceptions of environmental, social and governance initiatives can impact on attitude, how three brand-related constructs—brand credibility, brand image perceived quality—mediate this relationship. An online survey was conducted with 458 South Korean consumers, the data were investigated through a partial least squares structural equation modeling (PLS-SE...

This paper investigates how messages that contain only positive information vary in their effectiveness from messages that portray both positive and negative arguments. The authors propose that, in a low price condition, a two-sided message with comparison at the product form level has the ability to simultaneously retain the benefits and overcome the weaknesses of two-sided communication, incr...

Integrative bioethics is a brand of bioethics conceived and propagated by a group of Croatian philosophers and other scholars. This article discusses and shows that the approach encounters several serious difficulties. In criticizing certain standard views on bioethics and in presenting their own, the advocates of integrative bioethics fall into various conceptual confusions and inconsistencies...

OBJECTIVE Observational research suggests that placing graphic images on cigarette warning labels can reduce smoking rates, but field studies lack experimental control. Our primary objective was to determine the psychological processes set in motion by naturalistic exposure to graphic vs. text-only warnings in a randomized clinical trial involving exposure to modified cigarette packs over a 4-w...

Economic theory predicts a positive relationship between property rights and economic growth. However, few developing countries have experienced better economic performance after improving their protection of property rights. The following manuscript addresses this puzzle by directly assessing where property rights reforms have been effective. I argue that multiple, reinforcing credibility mech...

Microblogs have become an increasingly important source of information, both in the U.S. (Twitter) and in China (Weibo). However, the brevity of microblog updates, combined with increasing access of microblog content through search rather than through direct network connections, makes it challenging to assess the credibility of news relayed in this manner [34]. This paper reports on experimenta...

Tokopedia is the largest e-commerce company in Indonesia. Company can increasing their customers interest through credibility influencer and brand awareness. Influencers are one of factors that contribute company's progress to increase awareness, which later intended emerge a purchasing decision The results showed first hypothesis was accepted, Influencer variable had positive not significant e...