This article will argue that, despite customer-centric intent, marketing theory remains trapped in a firm-centric paradigm. How this apparent contradiction has endured is discussed critically with reference to what we see as four influential marketing perspectives. These perspectives are the 4Ps marketing mix, market-based assets, relationship marketing, and customer equity. Apart from the 4Ps ...

1-15, doi:10.1002/sys.21253. analysis architecture capability data data-centric executable highlevel meta-model model system-of-systems. A data-centric capability-focused approach for system-of-systems architecture modeling and analysis. data-centric capability-focused approach for system-of-systems architecture modeling and analysis on the International top journal Systems. Bingfeng Ge, Keith ...

Purpose This study aims to extend understanding of business-to-business relationship dynamics by introducing and discussing the phenomenon of a 'negative critical wave' (NCW), defined as a disturbance in a relationship that emerges and develops within or beyond individual working relationships. Design/methodology/approach The dynamics of working relationships in two manufacturing firms in Finla...

We propose a server-centric architecture for P3P that reuses database technology for implementation, as opposed to the prevailing client-centric implementations based on specialized engines. The server-centric implementation has several advantages including: setting up the infrastructure necessary for ensuring that web sites act according to their stated policies, allowing P3P to be deployed in...

Recommender Systems (RSs) aim at helping users search large amounts of contents and identify more effectively the items (products or services) that are likely to be more useful or attractive. The quality of a RS can be defined from two perspectives: system-centric, in which quality measures (e.g., precision, recall) are evaluated using vast datasets of preferences and opinions on items previous...

The purpose of this study was to test the possible differences in centric slide values between different Angle's classes of occlusion. The study included 98 participants divided into four groups: Angle's class I, Angle's class II, subdivision 1, Angle's class II, subdivision 2 and Angle's class III. All recordings were obtained using an ultrasound jaw tracking device with six degrees of freedom...

Static index pruning methods have been proposed to reduce size of the inverted index of information retrieval systems. The goal is to increase efficiency (in terms of query response time) while preserving effectiveness (in terms of ranking quality). Current state-of-the-art approaches include the term-centric pruning approach and the document-centric pruning approach. While the term-centric pru...

Moving away from decades of machine-centric computing and making pervasive human-centric computing, the new wave of computing, a reality revolutionises the relationship between humans and computing systems. In order to implement the vision of pervasive human-centric computing, it is necessary to reform software engineering education to well prepare graduates of software engineering programmes f...