December 2011 JOURNAL OF ADVERTISING RESEARCH 6 INTRODUCTION The growing popularity of using sports and entertainment celebrities in brand advertising is evident in the marketplace. In both the United States and China, celebrity endorsement is a key executional strategy that continues to grow in popularity (Chan, Hung, Tse, and Tse, 2008). In the United States, one of four advertisements uses c...

We present a system for Internet communication that enhances traditional text-based chatting with real-time analysis and synthesis of the chat parties’ facial expressions. It is composed of three main modules: a real-time facial expression analysis component, a 3D agent with facial expression synthesis and text-to-speech capabilities – a talking head, and a communication module. So far we have ...

Release of acetylcholine (ACh) in the hippocampus (HC) occurs during exploration, arousal, and learning. Although the medial septum-diagonal band of Broca (MS-DBB) is the major extrinsic source of cholinergic input to the HC, cholinergic neurons intrinsic to the HC also exist but remain poorly understood. Here, ChAT-tauGFP and ChAT-CRE/Rosa26YFP (ChAT-Rosa) mice were examined in HC. The HC of C...

Our research focused on the analysis of face-to-face (FTF) social interaction of groups working on maths problems using the GCC framework in traditional classroom setting. The GCC framework requires students to analyze maths problems with "solutions" that contained conceptual or oversight errors, critique these solutions with mathematical arguments, and finally fix the "solutions" collaborative...

The proposed paper outlines research findings in the field of generative design of visual virtual chat spaces. It discusses social interaction as a central determining factor in the generation of virtual spaces through and for chat communication on the World Wide Web. Social interaction in a chat room is based on communication using written text. The research and design results of this project ...

Packet sniffers are designed to intercept network traffic in shared communication channels. This is accomplished by re-configuring network interface cards to permit device drivers to process all network traffic, including packets that are not addressed to the host computer. Packet sniffing is primarily used in intrusion detection, network management, wiretapping and hacking. This paper describe...

early screening of autism increases the chance of receiving timely intervention. using the parent report questionnaires is effective in screening autism. the q-chat is a new instrument that has shown several advantages than other screening tools. because there is no adequate tool for the early screening of autistic traits in iranian children, we aimed to investigate the adequacy of the persian ...

This article presents a research method called Discourse Structure Analysis (DSA) and a software application called ChatLine that supports the analysis of chat transcripts according to DSA. The DSA method is based on manual referencing and automatic analysis of chat transcripts in order to create visualizations and measures of their message and interaction structures. The goal of DSA is to prov...