The purpose of this article is to present an application of fuzzy logic to human reasoning about electronic commerce (e-commerce) transactions. This article uncovers some of the hidden relationships between critical factors such as security, familiarity, design, and competitiveness. We analyze the effect of these factors on human decision process and how they affect the Business-to-Consumer (B2...

The present paper proposes a model to evaluate B2C websites. It has been considered a set of dimensions that have influence in the evaluation according to the literature review and a study of reliability. Once validated the model, it makes use of fuzzy inference systems in order to eliminate the uncertainty associated with the decision-making process. As a result of this research, a model capab...

In today’s technology, electronic trading transaction via internet has been utilized properly with rapid growth. This paper intends to evaluate related to B2C e-commerce website in order to find out the one which meets the usability factors better than another. The influential factors to B2C e-commerce website are determined for two big retailer websites. The factors are investigated based on t...

This study seeks to identify the extent of usage and perceived effectiveness of various online marketing tools among Business-to-Consumer (B2C) firms in Singapore. The findings reveal that there are some significant differences between the extent to which websites utilize the various online marketing tools and the perceived effectiveness of such tools. Implications of the results are discussed ...

Digital Rights Management (DRM) technology ensures protection of rights on distributed music over the Internet. Existing DRM systems emphasize the protection on Businessto-Consumer (B2C) distribution model, but pay very little attention on the protection of Consumer-to-Consumer (C2C) distribution model – referring to peer-to-peer sharing. In this paper, we propose a license management model to ...

Redress provides a formalized recourse to consumers in lodging complaints against poor customer service. Its importance is heightened in the realm of B2C e-business where traditional means of establishing rapport with brick-and-mortar stores do not exist. However, redress has yet to be aptly understood and the study of its role in ebusiness has been sparse. This paper presents an exploration in...

With the development of electronic commerce (e-commerce), the electronic payment (e-payment) has become a popular method of payment. Its security and trust are the great attention of customers. This paper is an attempt to compare the current widely used e-payment systems to invest the issues and priority of e-payment over ecommerce, specifically the B2C e-commerce in a specific market China. Gr...

The purpose of this study is to propose an interpersonal trust (iTrust) model to better understand the online consumer cognitive and affective reactions in a B2C website. This study provides proposition on the influence of culture (Individualistic and Collectivistic) on the relationship between cognitive-based and web design and affect-based trust to buyer behavior aspects towards purchase inte...

Die Verfügbarkeit geeigneter Bezahlfunktionalität ist eine wichtige Voraussetzung für den betriebswirtschaftlichen Erfolg von Mobile Commerce Angeboten im B2C-Bereich. Mehrwertdienste sind die wichtigste Teilmenge des B2C Mobile Commerce und bestehen aus einer Kombination von Inhalt und Transportleistung. Ihre Bezahlung erfolgt typischerweise über die Abrechnung von Telekommunikationsdienstleis...