Centre of the Cell is a unique biomedical science education centre, a widening participation and outreach project in London's East End. This article describes Centre of the Cell's first five years of operation, the evolution of the project in response to audience demand, and the impact of siting a major public engagement project within a research laboratory.

Microblogging services such as Twitter offer great opportunities for analyzing the reactions of a wide audience with respect to current events. In this paper, we explore the correlation between types of user engagement and events centered around celebrities (e.g., personal or professional events involving Actors, Musicians, Politi-

The paper deals with engagement with information technology in public space by comparing it to how street performers deal with similar situations. One key example is presented. In this example, the importance of the difference between street-as-street and streetas-stage is presented, and the unease or embarrassment, this causes the audience is discussed.

BACKGROUND Community-based organizations (CBOs) are critical channels for the delivery of health promotion programs. Much of their influence comes from the relationships they have with community members and other key stakeholders and they may be able to harness the power of social media tools to develop and maintain these relationships. There are limited data describing if and how CBOs are usin...

Public sector organisations seem to be embracing social media for information dissemination and engagement, but less is know about their value as information sources. This paper draws from the notion of the imagined audience to examine how policy teams in the UK Department of Environment, Food and Rural Affairs (DEFRA) conceptualise the value of social media input. Findings from a series of int...

Vaccine information of varying quality is available through many different sources. We describe the creation, release and utilization of ReadyVax, a new mobile smartphone app providing access to trustworthy, evidence-based vaccine information for a target audience of healthcare providers, pharmacists, and patients (including parents of children). We describe the information content and technica...

This project asks the question: Can libraries act as places for promoting civic engagement through the use of socially and culturally significant documentaries? In this initiative, documentaries are screened at public libraries throughout the United States and are followed by post-screening discussions. Coordinating librarians 10 and audience attendees are surveyed to uncover the outcomes of ea...

Purpose – The purpose of this paper is to consider the structure of entertainment media as a possible foundation for measuring aspects of visual presentations that could enhance or interfere with audience engagement. Design/methodology/approach – Factors that might account for the large number of negative comments about visual presentations are identified and a method of calculating entropy mea...

OBJECTIVE To compare the similarity in how youth in the United States, Australia, and Britain appraise anti-smoking advertisements with different characteristics. DESIGN Each participant viewed and evaluated a set of 10 anti-smoking adverts (from an overall total of 50 adverts) in a controlled experimental context using an audience response methodology. A structured telephone interview was co...

There is growing recognition that involving patients in the development of new patient-reported outcome measures helps ensure that the outcomes that matter most to people living with health conditions are captured. Here, we describe and discuss different experiences of integrating patients as full patient research partners (PRPs) in outcomes research from multiple perspectives (e.g., researcher...