Given the recent changes in the policy governing Internet content distribution, such as the institution of per listener royalties for Internet radio broadcasters, content distributors now have an incentive to under-report the size of their audience. Previous audience measurement schemes only protect against inflation of audience size. We present the first protocols for audience measurement that...

Audience studies is without a doubt one of the most lively subfields within media and communication research. This has been the case for more than a decade. An interesting aspect of the field is that it is relatively communicative. Within the field, researchers from the social sciences and the humanities actually tend to speak to, and learn from, each other, even though research objectives and ...

Alcohol misuse poses a serious public health challenge in Wales. The Public Health Wales alcohol team is working across Wales to reduce alcohol related harm, both acute and chronic, in the Welsh population. In order to achieve this aim, Pubic Health Wales has trained over 3000 people to deliver alcohol brief interventions. The team has diversified its target audience to encompass anyone who has...

BACKGROUND A growing body of evidence demonstrates that text messaging-based programs (short message service [SMS]) on mobile phones can help people modify health behaviors. Most of these programs have consisted of automated and sometimes interactive text messages that guide a person through the process of behavior change. OBJECTIVE This paper provides guidance on how to develop text messagin...

A hygiene intervention study reduced diarrhoeal disease transmission in rural northeast Thailand by promoting hand-washing and dish-washing behaviour. Most of the target audience did not recognize a connection between these behaviours and diarrhoeal disease, and therefore a social marketing approach was used to develop a campaign promoting behaviours through a variety of communication channels ...

AUDIENCE-PERFORMER INTERACTION There is a very traditional set of expectations to an audience of a performance [5] and augmenting the audience with technologies can introduce complex interaction. This can provide rewarding experiences, but it can also make shows overly complex to run and (for example in the case of audience interaction via mobile technology) create audience split because of fra...

the aim of this study was to survey the effect of arousal by the presence of audience and music and their comparison on learning and performance of basketball dribbling. subjects were 36 healthy and non-athlete girls (mean and sd of age 21.8±2.23 years, height 163.4±6.19cm and weight 57.5±10.13kg) were divided into three groups of audience (n=12), music (n = 12) and control (n = 12) randomly. t...

This research overviews and iterates on a Spectrum of Audience Interactivity, a tool to help designers and artists consider the dimensions and range of audience interactivity characteristics. Previous research has introduced a spectrum of audience participation in live performances based on children’s codesign sessions. We expand on these findings with a review of literature in theater, games, ...