نتایج جستجو برای: arts marketing mix

تعداد نتایج: 100709  

1999
Jean-Emile Denis

How does culture impinge affect international marketing mix decisions? This question is first dealt with through an assessment of the literature. Postulated or tested relations between cultural dimensions and each marketing mix variable are then presented. Concluding comments cover research issues and managerial implications. As most students of international marketing would agree, culture is a...

2010
Ian Fillis

Introduction For centuries, artists have existed in a world which has been shaped in part by their own attitudes towards art but which also co-exists within the confines of a market structure. Many artists have thrived under the conventional notion of a market with its origins in economics and supply and demand, while others have created a market for their work through their own entrepreneurial...

2012
Leslie E. Cummings

Horse and dog racetracks across the U.S. are experiencing declining attendance and betting handle. This article summarizes an investigation into possible causes and remedies for these trends. Three topics emerged: policy, marketing, and technology. First, industry and political leaders must cooperate in identifying and addressing central political-legal issues. Racing's second focus must be mar...

2011
Ali Shahhosseini

This research studies marketing mix and its elements – especially the Four Ps including product, price, place and promotionin the cultural industry. It reviews the concept of marketing mix and deals with its elements and then, studies in brief the impact of each element on the success of cultural industry. Since the development of cultural and art activities is significantly considered in the g...

2006
Sonja Radas

Diffusion models have been used traditionally in marketing for capturing the lifecycle dynamics of a new product, for forecasting the demand for a new product, and as a decision aid in making pre-launch, launch and post-launch strategic choices. Since their entrance into marketing, diffusion models have become increasingly complex. This complexity has been driven by the need to enhance the fore...

Journal: :مدیریت بازرگانی 0
مهران رضوانی دانشگاه تهران سید حمید خداداد حسینی دانشگاه تربیت مدرس

the main purpose of this paper is to develop an effective and efficient promotion mix model and determine the share and value of each of the underlying variables in the promotion mix in accordance with the marketing and promotional goals and strategies of a firm. the review of earlier studies indicate that the promotion mix components such as competitor’s advertisement, public relation budget, ...

Journal: :Ekonika : Jurnal ekonomi universitas kadiri 2018

Journal: :Journal of Global Economics 2016

Journal: :Electronic Commerce Research and Applications 2002

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