The goal of the current study is to determine the optimal level of advertising beyond which advertising expenditure will not be justified by revenues. To achieve the goal first different types of media were rated by experts as to the degree of their importance. Then data ware collected by interviewing the managers and reviewing different media resources. The collected data were then analyze...

The goal of the current study is to determine the optimal level of advertising beyond which advertising expenditure will not be justified by revenues. To achieve the goal first different types of media were rated by experts as to the degree of their importance. Then data ware collected by interviewing the managers and reviewing different media resources. The collected data were then analyze...

During a pandemic outbreak, timely and accurate information that matches the needs of public is vital to inform public. In April 2020, 977 individuals completed questionnaire measured Dutch public’s health media consumption during early stages coronavirus outbreak. Results show respondents sought about prevention contamination, (the severity of) symptoms, treatment, vaccination. News outlets, b...

In Taiwan, there are different types of TV programs, and each program usually has its broadcast length and frequency. We accumulate the broadcasted TV programs’ word-ofmouth on Facebook and apply the Backpropagation Network to predict the latest program audience rating. TV audience rating is an important indicator regarding the popularity of programs and it is also a factor to influence the rev...

Inspired by the increasing popularity of advertising on social media, and especially on social network sites (SNS), the aim of this study was to give insight into the effectiveness of SNS advertising. The first experimental study compares consumer responses to advertising on SNS and TV and demonstrates that while TV campaigns are evaluated more positively, SNS campaigns result in more favourabl...

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Inter-destination media (play-out) synchronization for social TV has gained attention from research and industry in recent years. Applications include social TV and interactive game shows. To motivate further research of inter-destination synchronization technologies, pilot measurements of play-out differences in different TV-broadcasting systems are desirable. However to our knowledge no broad...

Exogenous shocks like the COVID-19 pandemic unleashes multiple fundamental questions about society beyond public health. Based on classical concept of ‘need for orientation’ and literature role media in times crisis, we investigate to what extent affected news consumption comparative perspective. a two-wave panel survey 17 mostly European countries, our study targets both legacy brands (TV, rad...

Smart phones are becoming more and more powerful. Services that were traditionally designed for a static environment can now be implemented into mobile devices. One such service is Interactive Social TV, which allows geographically dispersed people to meet in a virtual shared space and watch TV while being able to interact with each other. This paper presents two novel architectures of a Mobile...

The potential harmful effects of media violence have been studied systematically and extensively. However, very little attention has been devoted to the intrigue and struggles between people depicted in the mass media. A longitudinal randomized experimental group-control group, pretest-posttest design study was conducted to examine the potential effects of this type of TV series on young adults...