Abstract The scale distortion theory of anchoring argues that people are influenced by a previously considered numeric value, an anchor, because the anchor distorts on which subsequent judgment is made. due to momentary effect would be overridden if was distorted again, for example, consideration different value same scale. In present study, participants compared thirteen random anchors objects...

Anchoring, the biasing of estimates toward a previously considered value, is a long-standing and oft-studied phenomenon in consumer research. However, most anchoring work has been in the lab, and the results from field work have beenmixed. Here, the authors use real transactions from an empirically investigated and commercially-employed pricing scheme (“pay what you want”) to better understand ...

"Anchoring" results from insufficient adjustment up or down from an original­ often arbitrary-starting value. Six sets of surveys were designed to assess the effects of anchoring on subjective likelihood estimates of a nuclear war. Based on responses from 1600 students. results indicated that: (a) likelihood estimates were strongly susceptible to anchoring: (b) neither likelihood estimates nor ...

The centrosome organizes microtubules by controlling nucleation and anchoring processes. In mammalian cells, subdistal appendages of the mother centriole are major microtubule-anchoring structures of the centrosome. It is not known how newly nucleated microtubules are anchored to these appendages. We show here that ninein, a component of subdistal appendages, localizes to the centriole via its ...

Lightness constancy is the remarkable ability of human observers to perceive surface reflectance accurately despite variations in illumination and context. Two successful approaches to understanding lightness perception that have developed along independent paths are anchoring theory and Bayesian theories. Anchoring theory is a set of rules that predict lightness percepts under a wide range of ...

This review discusses static properties of topological defects, such as line defectsdisclinations and dislocations, point defects hedgehogs (monopoles) and boojums; focal conic domains and tilt grain boundaries in basic types of liquid crystals: uniaxial and biaxial nematics, cholesterics and smectics. We present the most popular experimental techniques to study defects in soft matter, namely, ...