America's dual interest in social welfare and practical science fueled the emergence of social psychology in the late 19th century. By that century's end, psychologists had presented diverse and sometimes contesting models of social psychology. These varied conceptualizations, however, were challenged by the discipline's growing dedication to the scientific method and experimentation, as well a...

It is probably true that people receive the advertising they deserve. Even though we often prefer to deny it, advertisements in medical journals must influence and reflect our habits in some way or other, for otherwise the advertisers would not spend such large sums of money on their preparation and publication. Even partial glimpses of excavated advertisements from the days ofthe ancient Roman...

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