In this paper we provide a closed-form approximation as well as a measure of the error for the price of several twodimensional derivatives under the assumptions of stochastic correlation and constant volatility. The method is applied to the pricing of Spread Options and Quantos Options, while three models for the stochatsic correlation are considered.

the goal of the current study is to determine the optimal level of advertising beyond which advertising expenditure will not be justified by revenues. to achieve the goal first different types of media were rated by experts as to the degree of their importance. then data ware collected by interviewing the managers and reviewing different media resources. the collected data were then analyzed us...

The theory of modular binomial lattices enables the simultaneous combinatorial analysis of finite sets, vector spaces, and chains. Within this theory three generalizations of Stifling numbers of the second kind, and of Lah numbers, are developed. 1. Stirling numbers and their formal generalizations The nota t ional convent ions of this paper are as follows: N = {0,1,2 . . . . }, P = {1,2,. . . ...

The purpose of this study has been concretized in terms of impact of mobileadvertising on the purchase decision of the consumer and aimed to answer toresearch questions: which is the underlying structure of criteria in mobileadvertising? And which criteria are important for consumers in evaluatingmobile advertising? A sample of consumers in Taiwan was surveyed and usingfuzzy judgment to determi...

rrrmrrxvivt This research explores the effectiveness of interactive advertising on a new medium platform. Like the presence in industry and the media themselves, the academic research stream is fairly new. Our research seeks to isolate the key feature of interactivity from confounding factors and to begin to tease apart those situations for which interactivity might be highly desirable from tho...

Computational Advertising has recently emerged as a new scientific sub-discipline, bridging the gap among the areas such as information retrieval, data mining, machine learning, economics, and game theory. In this tutorial, I shall present a number of challenging issues by analogy with financial markets. The key vision is that display opportunities are regarded as raw material “commodities” sim...

This chapter explores what makes online advertising different from traditional advertising channels. We argue that online advertising differs from traditional advertising channels in two important ways: measurability and targetability. Measurability is higher because the digital nature of online advertising means that responses to ads can be tracked relatively easily. Targetability is higher be...

In today’s market, there are a growing number of meat options, from conventional to plant-based cultured meat. As result, agricultural and food companies need understand what influences consumer purchases in order communicate about these options future changes the marketplace. This study surveyed \ sample Ohio consumers (n = 1,250) 18 older, which was matched state population. Data were collect...

The purpose of this research is to predict the individualchr('39')s attitude through their beliefs about advertising by using sports. This research is practical and is of the correlation method which was carried out as a field study. The statistical population was the spectators present at Azadi Stadium and according to the content of Cochran sample, 342 of the spectators were randomly chosen a...