This paper seeks to model the effect of word of mouth (WOM) on travel behavior. In particular it seeks to examine the effect of social networks on WOM amongst a population in the origin prior to travel. In this paper the effect of WOM is compared to that of paid advertising (ADV). In other words we simulate a situation in which a tourism operator (a hotel manager for example) wishes to understa...

The recent interest in health promotion and disease prevention has drawn attention to the role of the alcohol and junk-food industries. Companies supplying, producing, advertising or selling alcohol or junk food (ie, foods with a high content of fat, sugar or salt) do so to generate profits. Even companies marketing "low-carbohydrate" beers, "mild" cigarettes, or "high-fibre" sugary cereals are...

OBJECTIVES This study assessed the relative effectiveness and cost effectiveness of television, radio and print advertisements to generate calls to the New York smokers' quitline. METHODS Regression analysis was used to link total county level monthly quitline calls to television, radio and print advertising expenditures. Based on regression results, standardised measures of the relative effe...

INTRODUCTION Alcohol is the leading cause of death and disability globally among males aged 15–24 in all regions except the Eastern Mediterranean and females aged 15–24 in the wealthy nations and the Americas; much of this burden is from injury. Excessive alcohol use is the leading drug problem among young people in the USA, and the leading causes of alcohol-related deaths among young people in...

This paper considers a dynamic Stackelberg game model for manufacturer-led supply chain with risk aversion. Cooperative advertising strategy is applied to the marketing decisions of participants. Based on and system theory, complex dynamical behaviors are studied through use several methods, such as stability region system, bifurcation diagram, attractor largest Lyapunov exponent diagram. The e...

advertising appeal plays a significant role in the execution of advertising. in service advertising, they are of more importance because of the peculiar characteristics of services. this study attempts to investigate the impact of emotional and rational appeal on service advertising. this study also studies the impact of typology of service as a moderating variable in the relation of advertisin...

This paper addresses the coordination of pricing, advertising, and production-inventory decisions in a multi-product three-echelon supply chain composed multiple suppliers, single manufacturer, retailers. The demand each product is considered to be non-linearly influenced by retail price advertising expenditure. Taking into account dominant power manufacturer suppliers' oligopoly competition, t...

A prominent hallmark of competitive interaction is the desire to differentiate from rivals. In this article, authors examine under what conditions firms will through product quality versus advertising intensity. Firms select in a first stage, second and price last stage. The probability that consumer informed firm’s offering depends on its expenditure. find when not cost effective, both choose ...

background health literacy presents an enormous challenge in the delivery of effective healthcare and quality outcomes. we evaluated the impact of low health literacy (lhl) on healthcare utilization and healthcare expenditure.   methods database analysis used medical expenditure panel survey (meps) from 2005-2008 which provides nationally representative estimates of healthcare utilization and e...