This type of communication is presented in the form brand advertising messages on eve various holidays or events linking a product with them. Online platforms and applications commercials are getting significant evolvement TV discourse. drags content consumers into digital communication. Eventually, it should be emphasized that advertisers exert influence discourse as well develop and, conseque...

The language of advertising is unique and very peculiar in comparison with other elements media discourse. effectiveness speech discourse focuses on catching the attention target audience. Since characterized by a distinguished persuasive function, creators ads spare no effort to make them catchy, interesting witty. This reason why various linguistic devices are used facilitate comprehension me...

The article provides an analysis of euphemisms, both usual and occasional, which allows revealing pragmatic orientation these linguistic units. research objective is as follows: to reveal specificity euphemisms functioning in commercial social advertising discourse by the material Russian French languages. author considers a highly specialized problem discourse, summarizes existing studies on t...

This article examines the representation of women in advertisements used by Dolce & Gabbana, order to observe examples symbolic violence associated with women. The main objectives this study are: 1) deconstruct visual strategies Gabbana represent its newsletter; and 2) characterize types texts analysed. Data were collected from newsletter advertise their products through internet January De...

Advertising discourse has a number of features related to the specific context in which communication takes place. The addressee is usually sceptical, while addresser uses entire arsenal language make an impact. In this article, we focus on use etiquette formulas interviews. representation cultural code ecolinguistic paradigm particularly diverse speech etiquette. Etiquette (fr. étiquette - lab...

K E Y W O R D S : advertising, advertorials, interdiscursivity, interpracticity, journalism, news discourse, promotional news Readers distinguish between two types of content in the press: advertisements and editorial content. However, in the last few years, media critics have expressed great concern about a blurring of the lines between these two types of content A RT I C L E 553 Beyond advert...

This article introduces the special section on Religion, Spirituality, and Advertising. A person’s belief in a religion or their spiritual identity can have direct influence way they live attitudes values. also impact an individual’s perception toward advertiser’s message images advertising general. While studies topic of spirituality marketing literature are rise, there is still substantive re...