We provide a comprehensive assessment of the influence television advertising on United States election outcomes from 2000–2018. expand previous research by including presidential, Senate, House, gubernatorial, Attorney General, and state Treasurer elections using both difference-in-differences border-discontinuity designs to help identify causal effect advertising. find that televised broadcas...

A cost effective, gesture based modelling technique called Virtual Interactive Prototyping (VIP) is described in this paper. Prototyping is implemented by projecting a virtual model of the equipment to be prototyped. Users can interact with the virtual model like the original working equipment. For capturing and tracking the user interactions with the model image and sound processing techniques...

OBJECTIVE To examine the presence of features of sales promotion in cigarette advertising in United States magazines, and to describe trends in youth (ages 12-17) exposure to such advertising (termed "promotional advertising"). DESIGN Analysis of 1980-1993 annual data on: (a) total pages and expenditures for "promotional advertising" (advertising that contains features of sales promotion) in ...

It is argued that, hidden within the flow of signals from typical cameras, through image processing, to display media, is a homomorphic filter. While homomorphic filtering is often desirable, there are some occasions where it is not. Thus, cancellation of this implicit homomorphic filter is proposed, through the introduction of an antihomomorphic filter. This concept gives rise to the principle...

Advertising on mobile terminals is a consequential advancement of traditional methods of advertising. In this article we will discuss the special potentials and challenges of mobile advertising and introduce the MoMa-system as approach to enable personalized and context sensitive advertising while guaranteeing data protection, whereas context isn’t limited to just location.

Benford’s law predicts the frequency of the first digit of numbers met in a wide range of naturally occurring phenomena. In data sets, following Benford’s law, numbers are started with a small leading digit more often than those with a large leading digit. This law can be used as a tool for detecting fraud and abnormally in the number sets and any fabricated number sets. This can be used as an ...

This chapter explores what makes online advertising different from traditional advertising channels. We argue that online advertising differs from traditional advertising channels in two important ways: measurability and targetability. Measurability is higher because the digital nature of online advertising means that responses to ads can be tracked relatively easily. Targetability is higher be...

introduction: brain computer interface (bci) systems based on movement imagination (mi) are widely used in recent decades. separate feature extraction methods are employed in the mi data sets and classified in virtual reality (vr) environments for real-time applications. methods: this study applied wide variety of features on the recorded data using linear discriminant analysis (lda) classifier...