This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the Stackelberg leader, the retailer is the follower. Using Sethi model it models the dynamic effect of the manufacturer and retailer’s advertising efforts on sale. It uses optimal control technique and stochastic differential game theory to obtain the players’ advertising strategies a...

Interactions between drug companies and medical students may affect evidence-based medical practice and patient safety. The aim of this study was to assess drug company-medical student interactions in a medical faculty where limited specific national or institutional regulations apply between drug companies and medical students. The objectives of the study were to determine the exposure and att...

Arow of shiny new vehicles ranging from camper vans to sports cars sits in front of the Vancouver General Hospital, beneath a billboard advertising them as prizes in the hospital’s latest lottery campaign. Downtown, St. Paul’s Hospital has just raffled off a $350 000 condominium. This highly successful venture, now in it’s eighth year, involves the annual sale of 10 000 tickets for $100 each, m...

Advertising appeal plays a significant role in the execution of advertising. In service advertising, they are of more importance because of the peculiar characteristics of services. This study attempts to investigate the impact of emotional and rational appeal on service advertising. This study also studies the impact of typology of service as a moderating variable in the relation of advertisin...

This study discusses the language errors in brochure for New Student Admissions Sintang District High School level. The studied included capital letters, italics, punctuation, diction, and prepositions. research data is 6 brochures Admission to high school level Regency. qualitative with a descriptive method. Data analysis stages are carried out by collecting data, identifying, classifying, eva...

This paper investigates the extent to which hedonic analysis based on information drawn from the brochures of tour operators can be useful in explaining price variation between holiday packages. Using the quality characteristics of holiday packages in the Mediterranean drawn from the brochures issued by two major British tour operators, we find that hedonic analysis can give misleading results ...

PURPOSE/OBJECTIVES To test effects of gain-framed versus loss-framed mailed brochures on increasing physical activity (PA) among colorectal cancer (CRC) survivors.
. DESIGN Randomized trial with repeated measures at baseline, 1 month, and 12 months postintervention.
. SETTING Mail recruitment from tumor registries.
. SAMPLE 148 inactive CRC survivors who had completed primary therapy. 
. ...