This paper aims to examine the generic structures and linguistic properties of ads in Philippine magazines. Taken from the Corpus of Asian Magazine Advertising: The Philippine Database, the corpus consists of seventy-four ads for consumer nondurables such as medicines, vitamins and food supplements, and cosmetic/beauty/personal hygiene products. The study found that the ads demonstrated prefere...

The attempt to understand if AdS/CFT correspondence may be realized as the one between some AdS-like cosmological space and CFT living on the boundary is made. In order to obtain such cosmology we exchange the time and radial coordinates in d5 Schwarzschild-anti de Sitter (S-AdS) BH (with corresponding signature change). The test on proportionality of free energies from such d5 cosmological spa...

Greater sensory stimulation in advertising has been postulated to facilitate attention and persuasion. For this reason, video ads promoting health behaviors are often designed to be high in "message sensation value" (MSV), a standardized measure of sensory intensity of the audiovisual and content features of an ad. However, our previous functional Magnetic Resonance Imaging (fMRI) study showed ...

Introduction The increasing use of the Internet to arrange sexual encounters presents challenges to public health agencies formulating STD interventions, particularly in the context of anonymous encounters. These encounters complicate or break traditional interventions. In previous work [1], we examined a corpus of anonymous personal ads seeking sexual encounters from the classifieds website Cr...

The Astrophysics Data System (ADS) is the search system of choice for Astronomers world-wide. The searchable database contains over 2.6 million searchable records and over two million scanned article pages from about 280,000 articles. The ADS is accessed from almost 130 countries. In order to improve access from different parts of the world, we maintain nine mirror sites of the ADS in Brazil, C...

Computational Advertising, popularly known as online advertising or Web advertising, refers to finding the most relevant ads matching a particular context on the Web. The context depends on the type of advertising and could mean – content where the ad is shown, the user who is viewing the ad or the social network of the user. Computational Advertising (CA) is a scientific sub-discipline at the ...

BACKGROUND AND AIMS Little research has been conducted on antidepressants (ADs) in inflammatory bowel disease (IBD) despite their widespread use and evidence that they may improve immunoregulatory activity. The present study aimed 1) To explore the use and type(s) of ADs currently prescribed to people living with IBD and to collect evidence with respect to any observed effect of ADs on the cour...

In the mobile app ecosystem, developers receive ad revenue by placing ads in their apps and releasing them for free. While there is evidence that users do not like ads, we do not know what are the aspects of ads that users dislike nor if they dislike certain aspects of ads more than others. Therefore, in this paper, we analyzed the different topics of ad related complaints from users. In order ...

Activation of GABA(B) receptors leads to longer inhibitory postsynaptic potentials than activation of GABA(A) receptors. Therefore GABA(B) receptors may be a target for anticonvulsant therapy. The present study examined possible effects of GABA(B) receptor agonist SKF97541 on cortical and hippocampal epileptic afterdischarges (ADs). Epileptic ADs elicited by electrical stimulation of sensorimot...