نتایج جستجو برای: a novelty model of branding

تعداد نتایج: 23393479  

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه اراک - دانشکده علوم انسانی 1389

this study investigates the cohesive devices used in the textbook of english for the students of psychology. the research questions and hypotheses in the present study are based on what frequency and distribution of grammatical and lexical cohesive devices are. then, to answer the questions all grammatical and lexical cohesive devices in reading comprehension passages from 6 units of 21units th...

Abbas Azari Mehdi Mirmoini,

Cities are in search for new ways to get promoted. Regarding the fast changes in technology and the shift from local to a globalized environment, cities are forced to compete with each other in order to become an attractive tourist destination, workplace, cultural rich place and much more. City branding has been introduced as a new and creative solution to be adopted by cities to achieve suc...

Journal: :مدیریت بازرگانی 0
طهمورث حسنقلی پور دانشیار گروه مدیریت بازرگانی، دانشکدۀ مدیریت، دانشگاه تهران، ایران علی دیواندری دانشیار گروه مدیریت بازرگانی، دانشکدۀ مدیریت، دانشگاه تهران، ایران فاطمه عباسی بنی دانشجوی دکتری سیاستگذاری بازرگانی، دانشکدۀ مدیریت، دانشگاه تهران، ایران

this comparative study investigates the iranian exporters and the u.s. importers perception of persian carpet branding strategy in the u.s. market. wong and merrilees conceptual model of international branding strategy (2007) is used as the base model. two separate models for these communities are extracted. results indicated that the two models are different together and with the base model du...

ژورنال: پیاورد سلامت 2021

Background and Aim: One of the reasons that caused healths clients are feeling dissatisfaction with health organizations is expectations that they are creating and not able to meet according to their expectations. Therefore, the present study was conducted with the aim of production a branding model for health services with the of clients’ expectations approach. Materials and Methods: This com...

سعیده زرآبادی, زهرا سادات, ماجدی, حمید, مرادی, فاطمه,

In recent decades, cities are seeking for new ways to promote themselves and economic growth; hence, in order to attract capital and enter to competition arena, city managers increasingly pay attention to optimal use of urban assets. In these competitive conditions, governments have focused on strengthening marketing activities and city branding for improving competitiveness. In this regard, th...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس - دانشکده فنی مهندسی 1388

the purpose of this study is identifying effective factors which make customers shop online in iran and investigating the importance of discovered factors in online customers’ decision. in the identifying phase, to discover the factors affecting online shopping behavior of customers in iran, the derived reference model summarizing antecedents of online shopping proposed by change et al. was us...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه رازی - دانشکده علوم 1388

abstract sensitive and precise voltammetric methods for the determination of trace amounts of furaldehydes, mainly as furfural (f) and 5-hydroxymethyl-2-furaldehyde (hmf), in waste waters and other matrices is described. determination of total furaldehyde at < ?g g-1 levels in alkaline buffered aqueous media was individually investigated. by the use of ordinary swv and adsorptive square wave ...

The present study seeks a model for holding major sporting events with an emphasis on national brand development. The research method is a mixture of qualitative and quantitative. In the quantitative part, the statistical population, including professors and sports activists, and the statistical sample was done by stratified random sampling. Adequate number for modeling in pls software was 300 ...

Journal: :مدیریت بازرگانی 0
محمد حقیقی دانشیار گروه مدیریت بازرگانی، دانشگاه تهران، ایران ابراهیم قارلقی کارشناس ارشد مدیریت بازرگانی، دانشکده مدیریت، دانشگاه تهران، ایران فاطمه نیکبخت کارشناس ارشد مدیریت بازرگانی، دانشکده مدیریت، دانشگاه تهران، ایران

how to achieve sustainable competitive advantage, the debate is in services, challenging, as known services are the intangible nature, heterogeneous and inseparable, so branding in this part with the goods sector faces different challenges and problems. therefore, this article aims to examine the factors affecting the coliseum branding tehran international fair has been made. first review the b...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تبریز - دانشکده ادبیات و زبانهای خارجی 1392

abstract while task-based instruction is considered as the most effective way to learn a language in the related literature, it is oversimplified on various grounds. different variables may affect how students are engaged with not only the language but also with the task itself. the present study was conducted to investigate language and task related engagement on the basis of the task typolog...

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