The spike in internet users led healthcare companies to confer their agile presence on various digital platforms and engage customers online increase viability amid the rising competition. Online customer engagement takes place through branded content, i.e., content provided by brand or company. Healthcare can leverage focusing crucial enablers. Therefore, this study explores enablers of for de...

Purpose This study aims to develop a hierarchical model that uncovers the relationships between challenges confronting Africa's organ transplant supply chain systems. Design/methodology/approach Eleven (variables) were identified after comprehensive review of existing literature. The contextual interactions among these variables analysed from perspectives health-care stakeholders in two sub-Sah...

Supply chains involve several stakeholders, with different environmental, social, economic, and ethical attributes, are exposed to various risks along all stages. One of these relates conditions or events related sustainability that have the potential generate harmful reactions from stakeholders in supply chain. Those can materialize through stakeholders’ responses, when they hold companies res...

Blogs remain a popular and reliable form of online communication. As the number dining blogs continues to rise, competition is increasingly fierce. Thus, it important not only draw attention users but also secure followers. To increase reader loyalty, bloggers must consider blog marketing from reader’s perspective. Although previous studies have explored how narratives influence consumer behavi...