This study aims to detect the influence of halal labels, prices and product quality on purchasing decisions for Fast Moving Consumer Goods (FMCG) products in community Sunggal Kanan village. The independent variables this were label (X1), price (X2) (X3). dependent variable is purchase decision towards FMCG products. sample used was 50 respondents from consumer population In study, method prima...

The greatly increased global use of plastic has serious negative environmental consequences. This study aims to analyse the influence attitudes, personal norms, social and socioeconomic demographic characteristics on consumers’ intention reduce packaging in different groups fast-moving consumer goods (FMCGs) Germany. Data for food, clothing, cosmetics, cleaning goods, furniture were collected f...

در صنعت پالایشگاه و پتروشیمی‌ها به دلیل وجود تجهیزات تمام فلزی محیط اسیدی خوردگیتنشی زیاد است با توجه افزایش کاربرد فولادهای زنگ نزن این صنایع پژوهش بررسی اثر ضربات امواج اولتراسونیک بر رفتار خوردگی فولاد 316 (S.S 316) می‌پردازیم. هدف از تأثیر روش تنش‌زدایی برافزایش مقاومت قطعات محیط‌های خورنده است. لازم ذکر که، تنش پسمان نمونه‌ها جوش‌کاری ایجادشده ابتدا نمونه مدنظر استفاده ارتعاش تحت فرکانس 20...

Patanjali Ayurved Limited has seen remarkable expansion to date, poses a serious threat FMCG companies like Colgate-Palmolive, India Tobacco Company (ITC), Hindustan Unilever (HUL), and Godrej Consumer Products. This paper aims identify the factors that contributed Patanjali's rapid ascent popularity growth as well marketing mix tactics used penetrate fiercely competitive Indian industry. The s...

The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change. In particular, this trend has major and complex implications on the technological strategy of a company and on its product innovations. Even though it is increased eco-awareness of Indian customers during the past few decades, ther...

Goal: this study aims to explore the existent theoretical concepts that may explain behavioural response of consumers in relation various cross-categorical fast-moving consumer goods brands constitute brand portfolios international FMCG corporations. Namely, these include halo error, foreign-local bias, country-of-origin effects. The research grasps if changes attitude exist when it comes misid...