نتایج جستجو برای: word of mouth advertisement
تعداد نتایج: 21173696 فیلتر نتایج به سال:
social commerce, a new stream in e-commerce, enables hyper-informed consumers to support the businesses in new product development. hyper-informed consumers are the results of online communication provided by social media. these consumers have been empowered by web 2.0 technologies to have online communication, which drives value for the companies in new product development. trust is one the va...
M are very interested in word-of-mouth communication because they believe that a product’s success is related to the word of mouth that it generates. However, there are at least three significant challenges associated with measuring word of mouth. First, how does one gather the data? Because the information is exchanged in private conversations, direct observation traditionally has been difficu...
Research rarely reaches the discussion of loan sharks. This study describes how intentions are influenced by service, word-of-mouth, and subjective norms, with knowledge usury acting as a moderating variable. quantitative involved 150 respondents. The data collected was analyzed using structural Equation Modeling (SEM) SmartPLS 3 Software. According to this study, service significantly affected...
bserved by many teachers that most of the time, mumbling and searching for their intended words, students complain why they have forgotten the words they have learned in the previous semesters. they ask for some new ways that may help them to recall and apply the learned words more efficiently, since as they declare one of the most important skills in foreign language learning is having a g...
This study focuses on the effects of news and advertising expenditures on corporate reputation. Both advertisement expenditures and the tone (or tenor) of business news exert a positive influence on corporate reputation. In addition, advertising expenditures were found to magnify the effects of the tone of the news. In particular, moderately educated customers are susceptible to the tone of the...
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