Modern businesses in the present digital age are facing different challenges for survival and growth due to stiff competitive environment that prevails almost every sector. Technology, especially technology, has changed way of doing business around globe. Marketers need develop new strategies by incorporating element technology overrun their competitors, as conventional will not produce extraor...

Free sampling of information goods has become a common business practice in expectation of reducing consumers’ uncertainty of product quality and helping product diffusion, yet receiving limited investigation of how consumers process free sampling and online word-of-mouth (WOM) and its consequences on retail sales. In this research, we examine the impact of free sampling of information goods on...

This paper investigates the effects of word of mouth (WOM) through microblogging and third-party platforms on the box office revenue of a movie and the moderating role of movie popularity. The study uses a two-year panel data set of 147 movies, tweets from 120 thousand randomly selected users of Sina Weibo, and reviews from Douban.com discussing these movies in their release period and finds th...

This research aims to find how effective word of mouth in a B2B environment is based on loyalty and customer satisfaction. Word (WOM) influence among the knitting industry very important, since it provides sustainability for business itself. Using PLS (Partial Least Square) modeling, this study additional evidence indicating satisfaction has both direct indirect effects partners’ positive WOM a...

Brands and word-of-mouth are cornerstones of marketing. Yet, their relationship has received relatively little attention. This study aims to enhance our understanding of brand characteristics as antecedents of WOM by executing a comprehensive empirical analysis. For this purpose, we constructed a unique data set on online and offline WOM and characteristics for over 600 of the most talked-about...

Organisations are continually seeking new ways to achieve competitive advantage and wordof-mouth (WOM) represents such an opportunity. However, little research has addressed differences in the content and style of positive and negative WOM. This study explores this issue through a series of six focus groups and 103 critical incidents surveys with 54 respondents. Results indicated that, when com...

We investigate how consumer word of mouth (WOM) develops over time and in turn influences new product adoption. We develop a dynamic aggregate-level model of WOM development and new product diffusion that explicitly captures consumers’ learning of product quality from both marketing communications and WOM. It allows us to measure how effectively firms’ marketing efforts generate WOM (buzz) and ...

The research aims to analyze the effect of price, location, service quality, and electronic word mouth (e-WOM) on customer satisfaction mediated by purchasing decisions. sample criteria taken in this study were people Batam who frequently visited Merlin Hotel had intention recommend it other consumers. In using a model with 22 questions, number respondents for was 150 respondents. findings show...

Objective Successful development of tourism in many tourism destinations around the world depends on how to manage tourists’ perceptions by marketing managers and tourism planners. Thus, any information source about the tourists is of high importance that can be used to affect their beliefs towards the religious destinations. Therefore, it is important to identify the formation of such percept...

Online word-of-mouth (WOM) has been recognized as an important information source in influencing consumer purchase decisions in literature. WOM can influence product sales through both awareness effect and persuasive effect. The explosive growth of social media which allows the creation and exchange of user-generated content (including WOM) is changing the way consumers search for information a...