Abstract The changing culture toward multimodality enforces acquiring visual literacy in every aspect of today’s modern life. One of the fields intermingled with using various modes in different variations is language teaching and learning, especially for and by young learners. Young language learners’ (5-12 years old) lack of world experience forces them to make the most use of non-verbal mode...

Multimedia environments consist of verbal and visual representations that, if appropriately processed, allow for the construction of an integrated mental model of the content. Whereas much is known on how students learn from verbal representations, there are fewer insights regarding the processing of visual information, alone or in conjunction with text. This chapter uses a semiotics approach t...

With this essay the authors project global semiotics into the domain of ethics, or more properly what they propose to call ‘semioethics’, as they explore the priorities of semiotics today. Thanks to its biosemiosic bias, semiotics as it is now practiced internationally, that is, in conjunction with the sciences of culture together with the sciences of nature, not only evidences how body and min...

The aim of this paper is to consider in what way semiotics, cognitive science, and phenomenology, which stem from different traditions that have only rarely been known to intermingle, can enter harmoniously into a common research paradigm, phenomenological cognitive semiotics, to which each one of them has a specific contribution to make, In the first part of the paper, the relationship between...

В современной социогуманитарной науке и повседневной реальности проблема визуальной семиотики является одной из ключевых, учитывая процесс тотальной визуализации современного мира, что требует серьезной критической рефлексии этого феномена. Автор раскрывает данную проблему в фундаментальном контексте философской антропологии, представив оригинальный проект эстетики человеческого образа, для чег...

The topic of the article is important, because nowadays there a need to study semiotics media text translation, use innovations in choosing types translation. aim and substantiate importance studying essence concepts “semiotics”, “media text”. gives theoretical justification for concept field mass communication, substantiates learning about signs sign systems; semiotic characteristics texts tra...