The purpose of this study is to measure the relationships among visual advertising value, brand attitude and customer behaviors based on Value–Attitude–Behavior Model in Chinese alcoholic beverages industry. PLS-SEM adopted analyze data by using SmartPLS 4. Findings demonstrate that informational value credibility positively influence attitude, which later significantly affects repeat purchases...

this paper assumes the cell formation problem as a distributed decision network. it proposes an approach based on application and extension of information theory concepts, in order to analyze informational complexity in an agent- based system, due to interdependence between agents. based on this approach, new quantitative concepts and definitions are proposed in order to measure the amount of t...

Theories of visual attention argue that attention operates on perceptual objects, and thus that interactions between object formation and selective attention determine how competing sources interfere with perception. In auditory perception, theories of attention are less mature and no comprehensive framework exists to explain how attention influences perceptual abilities. However, the same prin...

Temporary equilibrium models replaced the usual assumption that agents can perfectly foresee future prices by weaker informational requirements allowing for inaccurate price forecasts. However, temporary equilibrium models were criticized for requiring some coordination of agents’ expectations (i.e., overlapping expectations) and for not providing a mechanism that prevents the economy from coll...