This study critically examines sustainable development (SD) within the contemporary practices of city branding, a prominent business philosophy that underpins market-led strategies urban areas. In pursuing uniqueness, different cities often seem to hint at very same themes differentiation, and this reflects tendency embrace pre-given sets place-development discourses. work casts critical perspe...

Echoing the shift in orientation from transactional to relationship marketing (Gronroos 2006), the debate over the process of branding has moved from a managerially closed to a socially open orientation (Pitt, Watson, Berthon, Wynn and Zinkhan 2006) creating a multidisciplinary intellectual puzzle. In light of the 'limit attitude' approach in critical marketing (Tadajewski and Brownlie 2008), t...

background and objectives: hospitalbranding is a new concept in iran that requires focused attention in order to enhance economic performance of health care delivery system. this study aimed to develop a conceptual framework for initiation and promotion of public teaching hospital brand in an iranian context. methods: a comparative study of hospital branding in eight pioneer countries revealed ...

In July 2007, In Lee proposed an architecture for a next-generation holistic e-recruiting system. Based on an extensive review of marketing, recruiting and IS literature we propose to extend the framework by adding employer branding as a new important construct and sub process. It is shown how employer branding has to be integrated into the existing architecture to develop and implement an effe...

Th is paper reports research on service branding carried out on the prestigious Norwegian Coastal Voyage, or Hurtigruten, which is its brand name. Th e primary research instrument employed in the research was semi-structured in-depth interviews with managers and service personnel previously and presently employed by the shipping line Hurtigruten ASA. Th e paper shows that a set of factors infl ...

This paper argues that challenges faced when implementing a nation brand can be better understood and visualised through a simulation approach. A conceptual model of the collective learning process triggered by branding is formulated and its properties are investigated through a Monte Carlo simulation. The implications of the model are illustrated through two different branding projects in the ...

Advertising and branding are so important in our business world.Web-based AR Advertising & Branding (ARAB) system is going to be developed using web-based augmented reality technology to make advertising and branding more attractive. Augmented reality (AR) is no. 3 of the top 10 technologies in this age, it supports the real environment with synthetic environment to give more details and meanin...