A common assumption about social networks is that linked people trust one another's recommendations and opinions. University of Minnesota researchers test such assumptions in large-scale experiments conducted in live social networks in order to shed light on fundamental—and complex—human dynamics like trust. In the physical world, more shared social connections is a good predictor of trust betw...

Trust is an integral component in many kinds of human interaction, allowing people to act under uncertainty and with the risk of negative onsequences. For example, exchanging money for a service, giving access to your property, and choosing between conflicting sources of information ll may utilize some form of trust. In computer science, trust is a widely used term whose definition differs amon...

This study explores how people trust each other in Virtual Communities (VCs). The online presence is certainly different from the physical world.; the broad question in this research is whether trust is developed differently or not. The main sociological factors that influence trust in physical communities have been hypothesized for their contribution to the development of trust in VCs. A quant...

introduction social trust is an important issue in development matter. it is a new mater and concept in development in general and rural development in particular. dimensions of social trust are the most important purpose for bi-lateral and multi-lateral behaviors. people trust to each other to make relation and through this way they learnt that without participation and cooperation they cannot...

Increasing use of the World Wide Web as a B2C commercial tool raises interest in understanding the key issues in building relationships with customers on the Internet. Trust is believed to be the key to these relationships. Given the differences between a virtual and a conventional marketplace, antecedents and consequences of trust merit re-examination. This research identifies a number of key ...

Recently, the IBM Institute for Knowledge-Based Organizations (IKO) studied the role of trust in knowledge sharing. Factors such as the strength of the relationship between the knowledge seeker and the knowledge source, the difference between competence-based and benevolence-based trust and the type of knowledge being exchanged were explored. Data from a two-part survey of 138 people in three c...

He studies corporate rhetoric and is currently exploring how organizations rhetorically construct trust online. Abstract As e-commerce and virtual communities fundamentally change the way Americans do business and build relationships, how can people be assured of safety in unfamiliar cyber-spaces? This essay focuses on online auction eBay to understand how eBay has successfully drawn millions o...