The article analyzes various approaches to the company strategy, reveals practical aspects of formatting and structuring strategy. purpose shows that problems forming an effective system strategic management enterprise, as well development its strategy are very relevant. needs constant changes with additions acquisition new value high quality. In activities largest companies formation correlate...

The central issue in strategy formulation and implementation process, or strategy-making, is the identification of environmental forces and the preparation of a plan of action to deal with them. This necessitates scanning the environment for gathering information. Environmental scanning should enable the firm to identify these forces. Doing this not only calls for information gathering, but als...