Background The Ministry of Health (MOH) of Mozambique became a People that Deliver (PtD) focus country in 2011. Soon after the PtD Conference in 2011, the MOH re-ignited the development of a Strategic Plan for Pharmaceutical Logistics and decided to make reform of Human Resources for the Supply Chain (HR for SC) a key pillar of the plan, as well as a component of the Health Sector Strategic Pla...

In order to explore the complexities of developing a strategic marketing plan, this article is written in three parts. The first describes the strategic marketing planning process itself and the key steps within it. It also deals with implementation issues and barriers to marketing planning. The second part provides guidelines for the marketer which will ensure that the input to the marketing p...