s editors of general medical journals, we recognize that the publication of clinical-research findings in respected peer-reviewed journals is the ultimate basis for most treatment decisions. Public discourse about this published evidence of efficacy and safety rests on the assumption that clinical-trials data have been gathered and are presented in an objective and dispassionate manner. This di...

Ambushing occurs when a company that has no formal rights as an official sponsor, associates its own brand with a sport event with the intention of communicating the false impression that it is a sponsor. The article identifies and discusses seven potential ambush opportunities. The extent to which ambushing is effective is reviewed. Official sponsors receive little legal protection from ambush...

AS EDITORS OF GENERAL MEDICAL JOURNALS, WE RECognize that the publication of clinical research findings in respected peer-reviewed journals is the ultimate basis for most treatment decisions. Public discourse about this published evidence of efficacy and safety rests on the assumption that clinical trials data have been gathered and are presented in an objective and dispassionate manner. This d...

Robots have bodies, and bodies must obey the laws of physics. The behaviour of a mobile robot is the result of the physical interaction of the robots body and its working environment. In this talk I will introduce mobile robots and show how we design robot bodies. A powerful new approach is called evolutionary robotics. Inspired by Darwinian evolution it is a method for artificially evolving a ...

Corporate sponsorship of a museum needs to be understood as a legitimised marketing method to create higher value for the audience. Effective strategic sponsorship has proved that it can help museum organisations create a variety of programmes for the public and increase competitiveness at the same time. This dissertation studies the recent managerial transformation process of the museum sector...

Registration Online registration available here [5]. Online registration closes Monday, 20 April 2015. Offline registration available here [6]. Education course description available here [7]. View prices here [8]. Exhibitor Information available here. [9] Sponsorship opportunities available here [10]. *Internet sponsorship opportunity available*.

Registration Online registration available here [5]. Online registration closes Monday, 20 April 2015. Offline registration available here [6]. Education course description available here [7]. View prices here [8]. Exhibitor Information available here. [9] Sponsorship opportunities available here [10]. *Internet sponsorship opportunity available*.

Registration Online registration available here [5]. Online registration closes Monday, 20 April 2015. Offline registration available here [6]. Education course description available here [7]. View prices here [8]. Exhibitor Information available here. [9] Sponsorship opportunities available here [10]. *Internet sponsorship opportunity available*.

Registration Online registration available here [5]. Online registration closes Monday, 20 April 2015. Offline registration available here [6]. Education course description available here [7]. View prices here [8]. Exhibitor Information available here. [9] Sponsorship opportunities available here [10]. *Internet sponsorship opportunity available*.