,The importance of knowledge as a basis for social power has been noted by a number of scholars,' but less well appreciated is the fact that control of knowledge is central to development and maintenance of power. The knowledge industry, of which mass communication is part, currently accounts for more than a fourth of the gross national product and attests to the social importance of the demand...

Background & aim: Gender role attitude is one of the key issues affecting the stability of family foundation, which is under the influence of mass media. New media and the process of globalization are effective in promoting gender equality, and an example of modern media is virtual social networks. This study aimed to determine the relationship between virtual social media usage and gender role...

in recent years, the high level of consumption in iranian society has provoked wide social and political debates. nevertheless, there have been few systematic social studies to examine social and individual factors that influence consumption values and behaviors. this paper examines social determinants of consumption aspiration of married women. data for the study collected through a cross-sect...

Nowadays, new informational and communicative media, and the rate of their use by individuals have caused deep metamorphoses in the material and non-material dimensions of human lives, and individuals’ mental regulation. The use of these media, especially the Internet and virtual social networks, among Iranian teenagers has unnoticeably increased, and providing numerous facilities and opt...