This study researches the mediating consequence of social trust (identification-based and information-based trust) on relationship between networking services (SNS) use commerce intention. The also explores whether how gender differences impact SNS endogenous constructs. proposed research model is empirically examined using a sample 170 consumers who have had prior online shopping experience. s...

The high penetration rate of mobile internet access makes the social networking tools ubiquitous. Through social networking tools, people now can easily contact others for social purpose as well as for work purpose. As a result, mobile social networking tools are now blurring the boundary between work and family domains and creating a new work-life relationship. Using social networking tools fo...

Social networking sites experience huge growth in their number of members. For marketing purposes they are very beneficial to spread Word-of-Mouth in terms of product recommendations. A closer view detects that social networking sites can be divided in open(OSNs) and invitation-only social networking sites (ISNs). Their members may behave different in contributing knowledge in terms of product ...

Sentiment analysis is the process of analyzing a person’s perception or belief about a particular subject matter. However, finding correct opinion or interest from multi-facet sentiment data is a tedious task. In this paper, a method to improve the sentiment accuracy by utilizing the concept of categorized dictionary for sentiment classification and analysis is proposed.  A categorized dictiona...

Traditionally, the social aspect of project-based learning was mainly in the form of face-to-face communication and supplemented by online media such as email and discussion boards. With the emergence of Web 2.0, social networking sites, which are renowned for their strong social element, appear to be another useful tool to further support the social aspects of project-based learning. An explor...