Today in India mostly among the Indian undergrads the use of Social Networking Sites (SNS) has significantly expanded and has unquestionably had broad effects on the scholarly and different exercises of the understudies’ students. These effects are widespread to the point that they grabbed the eye of social researchers around the world. Be that as it may, the scope of studies led to managing th...

Social network sites can provide a person with the freedom to represent themselves in various ways, thus exhibiting multiple variations of their identity. Research states that an individual’s identity is self-monitored depending on the contextual situation that they are in. This ability is affected by their use of technology. We argue that social network sites are a particularly unique environm...

Much research has enumerated potential benefits of online social network sites. Given the pervasiveness of these sites and the numbers of people that use them daily, both research and media tend to make the assumption that social network sites have become indispensible to their users. Based on the analysis of qualitative data from users of social network sites in Russia and Kazakhstan, this pap...

This article examines the role of actors in a Social Network Sites and also the triggers and challenges they represent to social networking between today’s communities and businesses. A Social Network Sites is the product of the evolution of social liaisons and the emergence of online communities of people who are interested in exploring the concerns and activities of others. A social network i...

The Internet has changed from an information tool to a social tool. More and more people use social networking sites such as Facebook to build and maintain numerous interpersonal relationships. The benefits of online social interaction can be manifested in bridging and bonding social capital. This study examined how the four dimensions of perceived interactivity (control, synchronicity, surveil...

Recently the use of social network sites have emerged as one of the most important and time-consuming online activities. In the large and diversified social network scenario Facebook emerged as one of the most important sites at least in the United States and in Europe. In the Facebook-based gaming scene Playfish, a UK based company, has recently gained a leading position with more than 50 mill...